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Staff

MANAGEMENT TEAM

Samuel J. SalkinSamuel J. Salkin
Sam (FDR3371) is the Executive Director of Sinai. He joined our Sinai team in 2010. Sam has extensive managerial and leadership experience in the nonprofit and for-profit sectors. He received his B.S. and M.S. from Cornell University and is a licensed funeral director.

Daniel VillaDaniel Villa
Daniel (FD262) is the General Manager of Sinai. He joined our Sinai team in 2017. He has 30+ years of nonprofit leadership experience in all levels of Cemetery Management. He holds an MBA from Pepperdine University, Bachelor of Science from Cal Poly San Luis Obispo, and a certification from the International Cemetery Crematory Funeral Association (ICCFA).

Jim EisenweinDavid Habib
David (FDR3127) is the managing funeral director at our Sinai office in the South Bay. He joined our Sinai team in 2005. He holds an MBA from Notre Dame De Namur University and is active with several Jewish community organizations on the Peninsula and in the South Bay. David is fluent in Hebrew, English, and French.

Sharon BrusmanSharon Brusman
Sharon (FDR4186) is the managing funeral director at our Sinai office in the East Bay. Sharon graduated from the University of Pittsburgh with an MPH. She joined our Sinai team in 2014. She is co-chair of the Chevra Kadisha at Congregation Kol Shofar.

Robert PerezRobert T. Perez
Robert (FD262 EMB7430) is the operations manager at our Sinai office in San Francisco. He joined our Sinai team in 2011. He is a graduate of San Francisco College of Mortuary Science and is a licensed funeral director and embalmer.

FUNERAL ARRANGEMENT TEAM

Josh AlpertJosh Alpert
Josh (FDR3582) is a licensed funeral director at our Sinai office in San Francisco. He joined our Sinai team in 2011. Josh represents the fourth generation of his family to work in the funeral profession. Josh is a graduate of the American Academy McAllister Institute of Funeral Service, New York.

Juan SantosJuan Santos
Juan (FDR3777) is a licensed funeral director at our Sinai office in San Francisco. He joined our Sinai team in 2018 and has worked in the funeral industry since 2007. He holds a BA in Religious Studies and a MA in Theological Studies and Multicultural Church from Chaminade University of Honolulu.

Roger Meyer Roger Meyer
Roger (FDR2384) is a licensed funeral director at our Sinai office in Lafayette. He joined our Sinai team in 2015 and has worked in the funeral industry since 2004. He holds a BA in Management from St. Mary's College of California in Moraga.

Kiet Van Kiet Van
Kiet (FD4037) is a licensed funeral director at our Sinai office in Redwood City. He joined our Sinai team in 2008. He is a licensed funeral director, FD 4037 in Sinai’s Redwood City office. Kiet holds a BA in Business Management Economics from the University of California, Santa Cruz.

Cara Walden Cara Walden
Cara Walden (4090683 NGL-1067957) Cara joined our Sinai team in 2020 as our licensed pre-need counselor. She holds a BA from Hobart and William Smith as well as a Masters Degree in International Development from Concordia University. Her commitment to the community and serving others is demonstrated through her time in the Peace Corps and volunteering for the Young Adult Leadership Committee of Congregation Emanu-El.




ADMINISTRATIVE TEAM

Lisa MatsonLisa Matson
Lisa is our office manager at Eternal Home Cemetery in Colma. She joined our Sinai team in 2004. She is the fourth generation of her family to serve in various capacities at the cemetery, going back to her great grandfather, who started working there in 1936.

Cathie Cline SheldonCathie Cline Sheldon
Cathie is our cemetery counselor at Gan Shalom Cemetery in Briones. She joined our Sinai team in 2006. She assists families in understanding their options and works with them in purchasing plots, planning burials, and designing memorial markers.

Lisa FinkelsteinLisa Finkelstein
Lisa is the Administrative Manager at our Sinai office in San Francisco. She joined our team in 2018. She holds a BA from the University of Oregon and an MNM from Regis University in Denver.

Nina TrofimovNina Trofimov
Nina is our Operations Administrator at our Sinai office in San Francisco. She joined our Sinai team in 2000.

Henry WartensHenry Wartens
Henry is the Controller at our Sinai office in San Francisco. He joined our Sinai team in 1993.

Jerry GonzalezJerry Gonzalez
Jerry is our Facilities Operator at our Sinai office in San Francisco. He joined our Sinai team in 2015.




COUNSELING TEAM

Batya RossBatya Ross
Batya is a bereavement counselor serving San Francisco and the South Bay. She joined our Sinai Mourner Care Program team in 2018. She also maintains a private practice in San Francisco. She holds a BA in Illustration from Yeshiva University, New York, an MA from California Institute of Integral Studies in Counseling Psychology, San Francisco and a certification in Jewish Philosophy, Laws and Traditions from Midreshet Moriah in Jerusalem.

Cheryl BartkyCheryl Bartky
Cheryl is a bereavement counselor serving the East Bay. She joined our Sinai Mourner Care Program team as the coordinator in 2006. She is a licensed Professional Clinical Counselor as well as a creative arts therapist. She is the artistic director of the Moving On Dance™ Project and is active in several professional associations in her field of work. She received a B.A from Queens College of the City University of New York and a Master’s degree from Hahnemann Medical College.

Gloria Saltzman
Gloria Saltzman Gloria is a bereavement counselor serving San Francisco. She joined our Sinai Mourner Care Program team in 2016. She maintains a private practice in San Francisco, and, through the AIDS Health Project and the Women's Cancer Resource Center, provides hospice care and support to those living with chronic illness. She received a B.A. from SUNY Binghamton in English Literature and Women’s Studies, an M.A. in psychology from New College of California, and an M.F.A. in creative writing from the University of San Francisco.

Debra Melmon
Debra Melmon Debra is a bereavement counselor serving the North Bay. She joined our Sinai Mourner Care Program team in 2005. She maintains a private practice in in Psychotherapy and Counseling in the North Bay based in Sebastopol. She holds a BS in Agronomy from the University of California, Davis, an MA & MFT in Holistic Psychology from John F. Kennedy University.